Dealer APS

DealerAPS with over 80 years of experience across three generations in parts and service. The company has evolved to offer a suite of software solutions designed to enhance the operations of automotive service departments. 
Live site
The company's offerings include customizable modules such as Advisor, Parts, BDC (Business Development Center), Technician, Dispatch, and Manager. These solutions are tailored to address specific operational challenges, enabling service departments to streamline processes and focus on sales-driven tasks.
DealerAPS emphasizes improved accountability by providing managers with real-time performance data, facilitating effective management at both the shop and employee levels. They also offer ongoing support beyond implementation to ensure clients fully leverage their tools.
SERVICES PROVIDED
Brand Support
Web Design
Easy to use CMS
Hosting Migration
Their mission is to help partners maximize productivity and profitability by providing tools that ensure high levels of accountability, visibility, and efficiency.

Project Goals

Simplify Navigation: Create an intuitive, user-friendly navigation system to help visitors easily find information about DealerAPS products and services.
Streamline Product Demos: Integrate an easy-to-use system for scheduling demos, with clear CTAs and forms optimized for user flow.
Responsive Design: Ensure seamless performance across all devices (desktop, tablet, mobile) to accommodate diverse users.

Results

Update Branding: Incorporate modern design trends with clean visuals that reflect DealerAPS’s long-standing credibility and tech-driven solutions.
Consistent Layout: Maintain uniformity in design elements such as fonts, colors, and imagery to strengthen brand identity and improve aesthetic appeal.
Engaging Content: Include more visuals, such as product demos, and client success stories, to highlight the effectiveness of the software. 

The website content is available in both English and Spanish to effectively engage the Latin American market.
By focusing on these goals, the DealerAPS website redesign will not only modernize its look but also enhance functionality, boost conversions, and better communicate the suite of software solutions.
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