
When you think of a digital hero, Bill Kenney might not be the first name that comes to mind—unless you’ve delved into the world of impactful branding. Bill, the co-founder and creative visionary behind Focus Lab, has been quietly shaping how businesses tell their stories through thoughtful design, seamless strategy, and a commitment to meaningful partnerships. His journey? A perfect blend of grit, passion, and relentless curiosity.
Bill’s story isn’t about overnight success. Like most creative pioneers, he started from scratch, building his skills brick by brick. With a background in graphic design, he ventured into the design world with a drive to create brands that resonate beyond logos and color palettes. He co-founded Focus Lab in 2010 with Erik Reagan, turning a two-person side hustle into one of the most respected branding agencies globally.
The duo didn’t just focus on growth—they focused on values. For Bill, creativity is a tool to solve real problems and foster connections between businesses and their audiences. It’s no wonder Focus Lab has become synonymous with authenticity and impact.
Bill Kenney isn’t just a branding expert—he’s a reminder that design has power. It can connect, inspire, and transform. His dedication to excellence and authenticity resonates deeply with me as a designer striving to create work that matters.
If you’re looking for inspiration to build brands—or even a business—that stands the test of time, look no further than Bill and his incredible journey. Thanks for showing us that great design isn’t just about aesthetics, Bill—it’s about purpose.
And one more thing...
As if his contributions to the design world weren’t already impressive, Bill recently channeled his expertise into writing Conquer Your Rebrand. This book is a masterclass in navigating the rebranding process with confidence and clarity. Drawing from years of experience at Focus Lab, Bill offers actionable insights, real-world examples, and strategic frameworks to help businesses tackle one of the most daunting challenges in their branding journey. It’s not just a guide—it’s a toolkit for making bold, informed decisions that lead to meaningful transformation.
The Debrief on Youtube is a gem.
You have to check out the stories behind the rebranding processes of Focus Lab's clients. Almost every brand they touch turns to gold—yes, in financial terms. It feels like magic!